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No Logo: Brands, Globalization & Resistance

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http://www.mediaed.org Featuring Naomi Klein. In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: ChallengingMedia

Length: 03:03
Rating: 4.63
Views: 62416

Tags: Activism  Consumerism  Critical  Education  Globalization  Jhally  Klein  Literacy  Media  MEF  Naomi  Resistance  Sut  sweatshops  

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Video Comments

luddite333 (November 30, 1999 at 12:00 am)
The University of Oregon has been turned into a out of control branding entity by Nike. I wish Naomi could come to Oregon and do some kind of book tour so fewer Oregon residents would drink the Nike Kool-aid. Anyway, if you would like to know more about Nike ruining the University of Oregon with the help of our governor(he got 187,000 dollars from Nike in 2006) watch the six videos I recently posted here at Utube. To find them use the Utube search with keywords:nike university of oregon.
TheOneRevolution09 (November 30, 1999 at 12:00 am)
Come and watch "REVOLUTION" Help it go viral!
thinkingisawesome (November 30, 1999 at 12:00 am)
Naomi Klein's NoLogo starts with a description of how the new housing development near her house, that is similar to the house she lives in, will make the few people who still have those houses less cool. It's actually counterculture that gives up practical human values for social reasons, while big capitalist organizations like WalMart are giving people what they actually need. Capitalism is affluence, and I know it's not cool Naomi, but it's what makes sense.
thinkingisawesome (November 30, 1999 at 12:00 am)
Freedom to associate and profit from relationships with people on a market = communism? Lol.
Candice7 (November 30, 1999 at 12:00 am)
i like how some people always comment on the opposite of what this video is about... just wanted to point that out... lol (feel free to insult.....now)
elflipo2 (November 30, 1999 at 12:00 am)
what happens when all that is taken away the hippy won't care ^ =) so tru man
chinasucksforever (November 30, 1999 at 12:00 am)
Globalization = New Communism.
bob44466 (November 30, 1999 at 12:00 am)
crime, poverty, war? these things don't consern me what concerns me is some guys name on my pants WTF!!
volleyballteamman (November 30, 1999 at 12:00 am)
Holly motherf**ker!
CameronJamesMcQuade (November 30, 1999 at 12:00 am)
If anyone is interested in studying concepts like these.. University courses are available to further your knowledge. For example, The Philosophy behind marketing and the Physcology behind art are common courses available at Canadian Universities.


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